On 6 July, Havas Media Network hosted the first in a series of events under the umbrella ‘Wake Up to Retail’, designed to explore key strategic areas into which companies need to delve to ready themselves for the new era of retail. The event focused on how retail brands can create more connected shopping experiences – at Havas, we call this 'Connected Commerce', and we welcomed a panel of experts to the stage to discuss this with our guest chair, Sam Tidmarsh, Senior Content Manager, Events & Publishing, Adwanted Events.

Creating connected systems creates competitive advantage was a dominant theme. Yet, recent survey by Boston Consulting Group found that 83% of companies could not make connections across consumer touchpoints. The missed retail opportunity is clear: our research shows that the most meaningful brands outperform the average by 42% on the delivery of connected customer experience attributes: simple and easy experiences; exclusivity and individualization; respect for personal data.

But what can retailers do to accelerate change, address big-ticket challenges, and capitalise on emerging opportunities? How can brands finally wake up to retail?

Download the full event summary here.

Positioning E-commerce for Extraordinary Growth: An Analysis of Amazon Prime Day 2023

by Pedro Ramos, Head of E-commerce

This year's Amazon Prime Day performance was nothing short of extraordinary, establishing a formidable standard for future e-commerce events. This two-day purchasing extravaganza demonstrated its influence by achieving record-breaking sales, solidifying the increasing preference for online shopping and special offers.

Prime members purchased over 375 million items globally on the first day of Prime Day, making it the largest Prime Day in history. This phenomenon extends beyond Amazon, with Amazon Ads partners and industry leaders reporting comparable numbers.

Download the full article here.